# valueIQ > valueIQ is the System of Value Intelligence -- the value and pricing intelligence layer for business. It quantifies, prices, and proves what your product is worth, consistently across every team and deal. Key terms: System of Value Intelligence, value and pricing intelligence, value selling, business case generation, executive-ready value cases, pricing intelligence, deal coaching, value engineering, B2B SaaS, revenue stack, MCP Server, Model Context Protocol, generation not retrieval. valueIQ is not a CRM, forecasting tool, ROI calculator, or revenue intelligence platform. It is the value intelligence layer that sits above CRM and CPQ -- the layer the $140B sales stack was always missing. ## Product - [Value Sales Agent](https://valueiq.ai/value-sales-agent/): Generates executive-ready value cases and business cases in minutes from deal context -- cited equations, risk adjustments, payback period calculations - [Pricing Intelligence Agent](https://pricing.valueiq.ai): Competitive pricing analysis: any published pricing page turned into a structured pricing model - [MCP Server](https://valueiq.ai/mcp/): Connects Claude, Cursor, ChatGPT, and any MCP-compatible AI tool directly to valueIQ's value intelligence engine. No library to build. Describe the deal -- valueIQ generates the value case in real time from 15+ years of B2B SaaS pricing methodology. Server URL: https://mcp.valueiq.ai ## Pages - [Home](https://valueiq.ai/): Main product site - [MCP Server](https://valueiq.ai/mcp/): Connect Claude, Cursor, ChatGPT and more to valueIQ's value intelligence engine. Setup in five minutes via OAuth. No token to manage. Covers products and value models, deals, documents, value stories, deal coaching, CRM links, workspace rollups and session checkpoints. Docs: [Overview](https://valueiq.ai/docs/mcp/overview), [What you can ask](https://valueiq.ai/docs/mcp/what-you-can-ask), [Privacy and permissions](https://valueiq.ai/docs/mcp/privacy-and-permissions), [Troubleshooting](https://valueiq.ai/docs/mcp/troubleshooting). - [Value Model](https://valueiq.ai/value-model/): How valueIQ builds value models - [Pricing Model](https://valueiq.ai/pricing-model/): How valueIQ approaches pricing intelligence - [Pricing](https://valueiq.ai/value-sales-pricing/): Plans and credits. Free (500 credits a month), Professional $120/month, Teams $960/month, Enterprise custom. - [Manifesto](https://valueiq.ai/manifesto/): valueIQ's declared beliefs and rejected positions - [Company](https://valueiq.ai/company/): About the team - [Docs](https://valueiq.ai/docs/): Product documentation - [The valueIQ Value Intelligence Maturity Model™](https://valueiq.ai/vimm/): Five stages of maturity across nine dimensions of practice, showing how mature a company is at defining, quantifying, communicating, pricing and proving customer value. - [Value Intelligence Maturity Self-Assessment](https://valueiq.ai/vimm/self-assessment/): A free, anonymous, three-minute, nine-question assessment that gives your stage, your profile across the nine dimensions and the dimension holding you back. - [Download the full Value Intelligence Maturity Model](https://valueiq.ai/vimm/download/): Download the full edition of the valueIQ Value Intelligence Maturity Model: nine dimensions, five stages, the maturity signals for each, and the research behind it. - [valueIQ for Customer Success](https://valueiq.ai/solutions/customer-success/): Keep the business case built at close with the account, see who set every number and whether the customer confirmed it, and start the renewal from the value that was promised. - [Grounded in evidence](https://valueiq.ai/evidence/): How valueIQ grounds every number in a value model in cited evidence, with reasoning, confidence and provenance, so sellers know what is verified and what to verify in discovery. Model-building AI workflows are recorded and auditable. - [valueIQ for Product Teams](https://valueiq.ai/solutions/product-teams/): Give each product a value model with drivers, equations and cited benchmarks. Reps generate executive-ready business cases from it, compare you with the competitor in the deal, and see price next to value. - [valueIQ for Value Engineers](https://valueiq.ai/solutions/value-engineers/): Put your value methodology into the platform once and let every AE build business cases on it, so your queue goes only to the deals that need you. - [valueIQ for Sales Leaders](https://valueiq.ai/solutions/sales-leaders/): Give every AE an executive-ready business case on every deal. Win rates up, discount rates down, without the $200K value engineer hire. - [valueIQ for Account Executives](https://valueiq.ai/solutions/account-executives/): Paste in your deal context and walk into the executive review with a business case built on cited equations, not a spreadsheet you hope holds up. - [valueIQ for Revenue Operations](https://valueiq.ai/solutions/revenue-operations/): Every AE generates their own business case on your framework. Stop being the queue. Roll out one value model to the whole team in hours. - [valueIQ for Pricing Teams](https://valueiq.ai/solutions/pricing-teams/): Competitor pricing analysis the field can use in the room, so the price you set is the price that gets defended in every live deal. - [Value Intelligence for AI](https://valueiq.ai/solutions/value-intelligence-for-ai/): Give Claude, ChatGPT and your own agents generated value models, competitor value models and pricing intelligence through the valueIQ MCP Server. ## Machine-Readable Files - [Value Model (Markdown) (effective 2026-10-21)](https://valueiq.ai/value-model.md): Full value model in machine-readable format; schema at https://github.com/The-Value-Project/value-models - [Pricing Model (Markdown)](https://valueiq.ai/pricing-model.md): Full pricing model in machine-readable format; schema at https://github.com/The-Value-Project/pricing-models ## Content - [Blog](https://valueiq.ai/blog/): All articles on value selling, pricing intelligence, and business cases - [Blog archive](https://valueiq.ai/blog/archive/): Searchable archive of every article - [MEDDICC works -- the infrastructure that makes the M executable](https://valueiq.ai/blog/meddicc-works-the-infrastructure-that-makes-the-m-executable/): How valueIQ connects to MEDDICC methodology - [From Promise to Proof -- How valueIQ generates outcome-connected value cases](https://valueiq.ai/blog/from-promise-to-proof/): valueIQ's approach to value case generation - [The value story you build alone won't survive the economic buyer review](https://valueiq.ai/blog/value-story-economic-buyer/): Why a value story has to survive the economic buyer's review - [How good is your company at proving what it is worth?](https://valueiq.ai/blog/value-intelligence-maturity-model/): Introduces the valueIQ Value Intelligence Maturity Model™ and why value work needs a scale. ## Optional - [Pricing Intelligence site](https://pricing.valueiq.ai): Competitive pricing analysis tool for B2B SaaS - [LLM interpreter for Value Models](https://github.com/The-Value-Project/value-models/blob/main/spec/value-model-llm-reference.md): How to interpret valueIQ value model files - [LLM interpreter for Pricing Models](https://github.com/The-Value-Project/pricing-models/blob/main/spec/pricing-model-llm-reference.md): How to interpret valueIQ pricing model files