Every deal. Every story.Every number — traced.

valueIQ is the System of Value, the layer that quantifies, prices, and proves what your product is worth, consistently across every team and deal. It generates executive-ready business cases, competitor pricing analysis, and deal coaching in minutes, so B2B software sales teams can win complex deals and defend price without a dedicated value engineering team.

It builds a value model first. Give it your website and product name and it researches the company, the category, and the alternatives, then writes out the value drivers: each one with an equation, a market-sourced benchmark, and adjustments for attribution and execution risk. That takes around 20 to 30 minutes in the background. The model draws on 15+ years of value methodology from more than 100 B2B SaaS pricing engagements, which is how it knows which drivers tend to survive a finance review.

Add the prospect and the deal context and the model produces a deal-specific business case a few minutes later, risk-adjusted and ready to share as a sales deck, a one-pager, or an executive briefing. Alongside it: a structured analysis of any competitor's published pricing, and a deal copilot that answers objections using this deal's numbers rather than generic sales advice.

That is further than most teams get. A spreadsheet or a general-purpose model produces the document. The harder part is the layer underneath it: which value drivers matter for this account, what the defensible benchmark numbers are, and whether the assumptions hold up when the economic buyer's finance team reads them. A calculator inherits whatever the rep types in, and a general model will give you a plausible ROI figure with no equation behind it. valueIQ generates the model that produces those inputs, cited and risk-adjusted, and keeps it current as the deal moves.

The rep can answer. Every variable in a valueIQ business case shows its provenance: a market default, a figure the seller set, or a number the customer confirmed themselves. Every driver shows its equation and its sources. A pre-presentation review lists what the buyer has agreed to and flags anything that has moved since, so the rep walks into the executive review knowing which numbers are theirs and which still need a conversation.

Show them what the price difference means against the value difference. Paste the competitor's published pricing page into valueIQ and it returns a structured analysis in minutes: tiers, packaging, metrics, and positioning, sitting next to your business case for that deal. The conversation moves from "our price is fair" to "here is what their price buys, and here is what ours delivers for you." More than 2,000 pricing pages have been analysed so far.

About 20 minutes from creating an account. The value model builds in the background while you add your first deal, and the first deal-level business case follows a few minutes after that. The fastest way to evaluate valueIQ is to run it on a live late-stage deal in the first session and put the output next to what your team produces today.

Your website and your product name. That is enough for the first value model. You can sharpen it by uploading what you already have, such as a pricing sheet, case studies, or a sales deck, in PDF, Excel, PowerPoint, Word, or CSV. There is no integration to install and no IT project. Connecting valueIQ to your CRM or your AI assistant comes later, if you want it.

No. valueIQ builds the framework first, then the business case. Give it your website and product name and it generates the value model on its own: the drivers, the equations, and the market benchmarks, drawn from 15+ years of methodology across more than 100 B2B SaaS pricing engagements. Every business case is then built against that model. If you already have a framework, you can put it in and the platform runs on yours. If you have nothing, you get a full model in about 20 to 30 minutes, and your customers' real numbers sharpen it from there.

There is. The Free plan gives you 500 credits a month, enough to build a value model from public data, run one active deal, and use the deal copilot, with no credit card. Professional is $120 a month and adds private data, presentation downloads, and top-ups. Teams is $960 a month for a shared workspace with pooled credits. Enterprise is custom. See plans

It is the reason valueIQ exists. A value engineer costs $200K or more a year and produces two or three business cases a week, which covers the biggest deals and leaves the rest of the pipeline improvising. valueIQ gives every rep the same quality of output on every deal, for a fraction of the cost of the hire.

It puts their methodology in front of the whole field. The value engineer builds and refines the value model once, with their own drivers, equations, and benchmarks, and every rep generates business cases on that framework without a request in the queue. The team's time moves from routine cases to the deals that need real strategy, and the work compounds rather than leaving with the person who built it.

The pipeline with a business case attached to every deal. For each one: the price, the expected value the model calculates, and the share of that value the price captures, so a leader can see which deals are priced below what they deliver and where discount pressure is coming from, before the QBR rather than after it. Every business case in the pipeline runs on the same drivers, so numbers are comparable across reps.

If you sell B2B software or agentic AI through a sales team, and your deals need executive sign-off, yes. Most customers are between $5M and $200M in ARR with anywhere from 5 to 200 quota-carrying reps, and the product works the same for a team of 5 or 200. If your deals close without anyone asking for a business case, valueIQ has less to offer you.

A native SugarCRM integration is in beta, with a panel inside the CRM record and value fields written back to the opportunity. Native Salesforce and HubSpot connectors are coming soon. RevOps teams can connect any CRM through the valueIQ API in the meantime, and the MCP Server brings valueIQ into the AI tools your team already runs beside the CRM. Salesforce & HubSpot coming soon