Your AI assistant was working blind.
Not anymore.
The valueIQ MCP Server connects Claude, Cursor, ChatGPT and any MCP-compatible tool directly to the Value Intelligence Engine, giving you live deals, value cases, and pricing intelligence in every conversation.
Most MCP servers expose your own records. This one runs a methodology against your data and returns intelligence that holds up in a budget conversation.
Records vs. Intelligence
The shape of what comes back is the difference between a lookup and a business case.
Three Shifts, One Connection
Coach on Live Deals
Ask about a real opportunity by name. Get methodology-grounded next steps, risk calls, and executive-ready framing, scoped to that deal's context.
Pull Value Context
Value Cases, Driver Assumptions, Pricing Intelligence, and Prior Estimates flow into the conversation as structured, cited context.
Your Identity, Your Scope
Every request runs under the caller's identity and workspace RLS. Assistants see exactly what you see. Nothing more, nothing less.
Shipped. Not 'coming soon'.
- Read Your Deals and Value Cases
- Generate a Value Case for a Deal
- Run Deal Coaching Grounded in the Deal's Value Case
- Pull Competitive Pricing Analysis Try the Pricing Intelligence Agent →
- Create and Update Deals
- Add a Competitor Opposition Profile to a Deal
- Browse Workspaces, Products, and Market Benchmarks
What is MCP?
MCP (Model Context Protocol) is an open standard for connecting AI tools to live external data. Released by Anthropic in late 2024 and adopted by OpenAI, Google, and Microsoft in early 2025, it is now at 97 million downloads.
Before MCP, using AI for deal work meant copying notes into a prompt and hoping the output fit your situation. MCP eliminates that step: your AI tool connects to your data once and has it available in every conversation: the deal, the value context, the competitive context. No pasting required.
valueIQ is the first value and pricing intelligence layer to ship a native MCP Server. One connection. Every tool your team already uses.
Three Layers, One Conversation
Built on the Work, Not Just the Web
Where the Shelf Is Empty
| Vendor | MCP Status | The Gap |
|---|---|---|
 | Live. Claude, ChatGPT, Copilot, Gemini | Value plans on a framework your team configures first. No value model generated from methodology, no pricing intelligence. |
 | None confirmed | Customer value management and an in-CRM agent. No pre-sale business case over MCP, no pricing defense layer. |
 | Announced, pre-release | Sales content and ROI tools. No business case generation from deal economics yet. |
 | Live. Claude, Salesforce, Dust, Glean, Langdock, n8n | Business cases from a value record your team builds at onboarding. No competitor pricing intelligence. |
 | None confirmed | Business case templates and sharing. No deal-level economic modelling, no pricing intelligence. |
 | None confirmed | ROI calculators and value decks. No live deal context, no external pricing data. |
Statuses checked September 2026.
Enterprise Controls by Default
Standards-Native Surface
Tools
Actions the assistant can invoke against the Value Engine.
Resources
Addressable context the assistant can read on connect.
Prompts
Named, versioned skills the assistant can adopt.
What's Next on the Wire
- Summer 2026CRM BidirectionalSalesforce + HubSpot two-way sync so coaching outcomes flow back into your pipeline of record.
- Q4 2026A2A Agent CardsAgent-to-agent discovery so other agents can call the valueIQ Engine as a peer.
- Phase 1–2Marketplace ListingsSmithery, Glama, and Databricks: one-click installs from the surfaces your team already trusts.
MCP Scope by Plan
500 credits a month. Core deal and value case access.
Full deal management, Value case generation, and coaching.
Pipeline health dashboard and shared Workspace context.
A2A Agent Cards (when live), CRM MCP bridge, custom OAuth, dedicated audit-log API.
Before you connect
Questions about the MCP Server
What teams ask before they connect their AI assistant to valueIQ.
What it is
The server, the standard, and the difference.
A remote server at mcp.valueiq.ai that connects Claude, Cursor, ChatGPT and any MCP-compatible tool to the valueIQ value intelligence engine. Once connected, your assistant can read your live deals, generate a business case, coach you through an objection, and pull competitor pricing analysis, without you pasting context into the conversation. It is live, free to connect, and takes about five minutes.
MCP, the Model Context Protocol, is an open standard for connecting AI tools to live external systems. Before it, getting an assistant to reason about a deal meant copying notes into every session and hoping the output fit. With it, the assistant connects once and has the deal, the value model, and the competitive context available in every conversation, inside the tools reps already use.
Most MCP servers hand your assistant records: what was logged, what was said, what was stored. The valueIQ server runs a methodology against your deal and returns something new, a business case with cited equations, an objection response, or a competitor pricing analysis. It is built on 15+ years of B2B SaaS pricing methodology and more than 2,000 analysed pricing pages, which is why the numbers hold up when the economic buyer pushes back.
It can draft a document. What it cannot do on its own is build the value model underneath it: which drivers apply to this account, what the defensible benchmarks are, how attribution and execution risk change the number, and what the competitor charges. valueIQ generates that model from methodology, keeps it current as the deal moves, and returns every number with its source attached. The assistant writes better because it is reasoning over a model instead of a guess.
Getting connected
Tools, time, and what you need first.
Claude Desktop, Claude.ai, Cursor, VS Code Copilot, Windsurf, and ChatGPT on Plus, Pro, Business, Enterprise, and Education plans. Any MCP-compatible client works. One connection covers all of them.
About five minutes. Create a free valueIQ account if you do not have one, add mcp.valueiq.ai to your client's MCP settings, and sign in with OAuth the first time your assistant calls a valueIQ tool. There is no token to copy, no IT project, and no admin setup.
No. The server runs on your valueIQ workspace alone. A SugarCRM integration is in beta today, and Salesforce and HubSpot connectors are coming soon, but none of them is required to get started.
No. Give valueIQ your website and product name and it builds the value model itself: the drivers, the equations, and the market benchmarks. Your assistant is useful on the first deal, including in a market you have never sold into. If you already have a framework, you can put it in and the platform runs on yours.
What it does
On the deal, at every stage.
Read your live deals and business cases. Generate a business case for any active deal. Run deal coaching grounded in that deal's own value model. Pull competitor pricing analysis. Create and update deals and their variables. Add a competitor opposition model. Browse your products and market benchmarks. Save a coaching session and pick it up later, in the same client or a different one.
Your assistant answers with the value difference. It has valueIQ's analysis of the competitor's published pricing alongside the business case for this deal, so the rep gets a specific, quantified comparison rather than a generic objection script. The conversation moves from "our price is fair" to "here is what their price buys, and here is what ours delivers for you."
Yes. Before the first call, competitive pricing context and a value hypothesis for the account. In discovery, the initial value model and the questions that sharpen it. In active deals, coaching, objection handling, and business case generation. At renewal, a review of the business case and expansion prep. No minimum deal stage for any capability.
Every value driver carries a cited equation, a market-sourced benchmark, and adjustments for attribution and execution risk. Every variable shows its provenance: a market default, a figure the seller set, or a number the customer confirmed. When your assistant reads back a business case, it reads back the sources with it.
Security and plans
Your data, your scope, what it costs.
Every request runs under your valueIQ identity and your workspace's row-level security, so your assistant sees exactly what you see. Authentication is OAuth 2.1 with PKCE and a per-request token; there are no static long-lived credentials. Deal data passed through MCP is never used to train models. Enterprise plans add a full audit log API.
Yes. The MCP Server is included with every plan, including the Free plan with 500 credits a month. Reading deals, coaching, and drafting are free. Generating a deck or creating a deal draws credits at the same rate as the same action in the app. Nothing sends, presents, or publishes on its own; drafts and decks come back to you first.
Have a question that is not here?
Read the docs