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Your Buyer Is Working Out What You're Worth. Without You.

The seller's job is moving from presenting a number to reconciling two.

OCTOBER 1, 2026 • AMAR DHALIWAL

What Evidence Do B2B Buyers Trust Most?
Steven Forth
Sep 29, 2026
Why a low value IQ never looks like an emergency
Liam Hannaford
Sep 24, 2026
How good is your company at proving what it is worth?
Amar Dhaliwal
Sep 18, 2026
A Worth of Value Models
Steven Forth
Sep 15, 2026
The Agent Economy Needs to Standardise What a Product Is Worth
Steven Forth
Sep 11, 2026
Per-Seat Pricing Was Built for Humans. The Agent Economy Needs Credits.
Steven Forth
Sep 9, 2026
Knowing the Five Mistakes Doesn't Stop You From Making Them
Liam Hannaford
Aug 27, 2026
MEDDICC Never Tells You Where the Number Comes From
Amar Dhaliwal
Aug 25, 2026
How to Write a Business Case Your Champion Can Send Without You
Liam Hannaford
Aug 21, 2026
The ROI Number Doesn't Win the Deal. The Argument Does.
Amar Dhaliwal
Aug 19, 2026
Anyone Can Now Publish a Value Model a Machine Can Read
Steven Forth
Aug 13, 2026
Your Reps Use AI to Format Business Cases. Not to Build Them.
Amar Dhaliwal
Aug 11, 2026
Value Selling Without a Value Engineer
Liam Hannaford
Aug 5, 2026
How to Build an Executive-Ready Business Case
Liam Hannaford
Jul 31, 2026
Why Buyers Don't Trust Your ROI Numbers (And What to Do About It)
Liam Hannaford
Jul 28, 2026
Most value AI is a smarter filing cabinet. We built an engine.
Amar Dhaliwal
Jul 22, 2026
Your Best Rep Isn't Better at Prep. They're Better at What Comes After.
Liam Hannaford
Jul 21, 2026
The MEDDPICC E: Identified Is Not Covered
Amar Dhaliwal
Jul 16, 2026
The Economic Buyer Is Not Evaluating Your Product
Liam Hannaford
Jul 13, 2026
Before you build AI agents, build your company brain first
Amar Dhaliwal
Jul 7, 2026
How to Audit Your Late-Stage MEDDPICC Deals Before Finance Finds the Seam
Amar Dhaliwal
Jul 2, 2026
Your ROI Calculator Is S.H.I.T.
Liam Hannaford
Jun 30, 2026
CRM Pricing Teardown 2026: Apptivo vs Attio vs HubSpot
Liam Hannaford
Jun 25, 2026
B2B SaaS and Agentic AI Pricing Predictions for 2026
Steven Forth
Jun 25, 2026
The M and the I in MEDDPICC Are Rarely Built Together. That's the Problem.
Liam Hannaford
Jun 24, 2026
Why the "I" in MEDDPICC Is Your Most Inconsistent Step
Liam Hannaford
Jun 17, 2026
Breakcold: The Ballsiest Pricing Page in CRM. Graded.
Liam Hannaford
Jun 12, 2026
The Unfair Advantage Most Revenue Teams Have Never Had
Amar Dhaliwal
Jun 11, 2026
What a Value Engineer Does in a Deal (And How Any AE Can Do It Now)
Liam Hannaford
Jun 10, 2026
The value story you build alone won't survive the economic buyer review
Amar Dhaliwal
Jun 3, 2026
Webflow restructured for AI agents. So we sent one to read its pricing.
Liam Hannaford
Jun 2, 2026
MEDDICC works. Here's the infrastructure that makes the M executable.
Liam Hannaford
May 28, 2026
The Value Project: Portable and computable value and pricing models
Steven Forth
May 25, 2026
From Watts to Wisdom
Amar Dhaliwal
May 21, 2026
Cheaper Isn't an Argument.
Steven Forth
May 14, 2026
From Promise to Proof: How valueIQ Generates Outcome-Connected Value Cases
Liam Hannaford
May 12, 2026

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