Welcome to valueIQ
valueIQ is the System of Value: the value and pricing intelligence layer the B2B revenue stack has always been missing. CRMs track deals. CPQ configures products. Revenue intelligence forecasts pipeline. None of them can answer the one question every economic buyer asks: what is this worth?
valueIQ exists so revenue teams can answer that question, price accordingly, and defend that price when it is challenged, in the deal room and against a competitor. Building a value model is how valueIQ does that. It is not why valueIQ exists: the model is a byproduct of solving that problem, not the product itself. Most teams have a first business case in about 20 minutes.
What valueIQ is
Give it your website and product name and valueIQ builds a value model to work from: named value drivers, each with a cited equation and market-sourced benchmarks. The model itself is not the point. What it is for is the point: add a prospect and valueIQ turns it into a business case for that specific deal and coaches you through the conversation, all on the same layer.
None of these sits on top of the others, and none of them is the foundation the rest is built on. A driver you confirm on a call updates the business case. An objection response draws on that same driver. The reasoning behind a business case, the price behind it, and the coaching around it come from one connected system, not a value model with reporting tools stacked on it.
500+ business cases generated. 2,000+ pricing pages analyzed. Built on 15+ years of proprietary value methodology from 100+ B2B SaaS pricing engagements.
Why valueIQ
Most sales teams have improvised value arguments for years: a spreadsheet built for one deal, a generic ROI calculator, or a business case drafted by a general AI tool with no equation behind it. None of these hold up well when an economic buyer asks where a number came from.
valueIQ works differently in three ways.
- You do not need a value framework to start. The model is generated from methodology built on 15+ years of B2B SaaS pricing work, not supplied by you first. If you already have a framework, you can bring it in and valueIQ runs on yours.
- Every number carries its source. Each driver's equation is visible, and every variable shows whether it is a market default, a figure you set, or a number the buyer confirmed themselves. A business case the buyer helped build reads as their analysis, not a vendor claim.
- Pricing sits on the same layer as the business case. When a buyer says an alternative is cheaper, you can answer with the value difference instead of reaching for a discount.
This documentation covers the app end to end: building a value model, opening a deal, coaching, sharing a business case with a buyer, and connecting valueIQ to Claude, Cursor, or another AI tool over MCP.