Make your value story work in every deal.
valueIQ gives each of your products a value model with drivers, equations and cited benchmarks. Reps generate executive-ready business cases from it, compare your product with the competitor in the deal, and see price next to value.
You wrote the positioning. The field wrote its own.
Reps build their own value story
You ran the enablement session and published the playbook and the battlecard. In a live deal each rep still builds a deck from memory, and regions drift apart. A rep uses whatever helps in the next ten minutes, and a battlecard rarely does.
Buyers compare features
When buyers cannot see what separates you from the alternative, the comparison turns into a feature matrix and then into a price. Showing that you are worth more takes outcome numbers for this buyer, and a positioning deck does not carry them.
You cannot see how the story is landing
You can read win rates and run win and loss interviews. You rarely see how strong the value argument is on each open deal while there is still time to help.
One value model per product, used on every deal.
A value model for each product
valueIQ generates a value model for each product you sell: the value drivers, the equation behind each one, and cited market benchmarks. Sensitivity analysis shows which variables move the result most, so you know which assumptions to validate first.
Business cases and value stories built on that model
Reps generate an executive-ready business case for a deal from the product's model, and every number shows where it came from. The same model produces five formats, a sales deck, a one-pager, an executive briefing, a discovery guide and a co-session discovery guide, so each stakeholder gets the format they need.
The competitor in the deal, side by side
Attach a competitor's value model to a deal and see your product and theirs compared driver by driver. The conversation moves from who is cheaper to what each option is worth to this buyer.
Price next to value
The Pricing Intelligence Agent turns a competitor's published pricing page into a structured pricing model with tiers, modules, credits and discounts. With a value model and a pricing model for each option, a deal can show the value surplus: the customer's expected value minus the price.
A spec that AI assistants can read
Publish your product's value model in The Value Project format, valueIQ's open standards initiative, so a buyer's AI assistant reads the same drivers and equations your reps use. The schemas are open under Apache 2.0, and you do not need valueIQ to use them.
What you can do today
- Generate a value model for each product, with insights and sensitivity analysis
- Generate executive-ready business cases and five value story formats from that model
- Compare your product with a competitor, driver by driver, on any deal
- Analyze a competitor's pricing page into a structured pricing model (2,000+ pricing pages analyzed so far)
- Export a value model in The Value Project's open format, and reach valueIQ through the API and the MCP server
- Salesforce and HubSpot integrations: coming soon
Before and after, for product teams
Those tell a rep what to say. A value model lets the rep generate a business case from your positioning for the deal in front of them, so the story reaches the buyer in a form the buyer's finance team can check.
No. Positioning decides which outcomes matter to which buyers. The value model puts numbers on those outcomes, with equations and sources, and your team can review and refine the drivers.
Find out where your value practice stands.
Nine questions, three minutes, anonymous, no sign-up. You get your stage on the valueIQ Value Intelligence Maturity Model™, your profile across nine dimensions, and the dimension holding you back.
See your product's value model.
Start with a free account. You get 500 credits a month and no credit card is needed, which is enough to generate one product's value model from public data and create a deal.
Frequently asked questions
A value model for each product, with the drivers, equations and cited benchmarks behind your positioning. Reps use it to generate executive-ready business cases, and your team can see how a competitor compares driver by driver.