Question 1

What is the valueIQ MCP Server?

Accepted Answer

The valueIQ MCP Server is a remote server at mcp.valueiq.ai that connects AI tools directly to the valueIQ value intelligence engine. When connected, AI assistants like Claude, Cursor, and ChatGPT can read your live deals, generate value cases, run deal coaching, and access competitive pricing intelligence — without you copying or pasting any context into the conversation.

Question 2

Which AI tools work with the valueIQ MCP Server?

Accepted Answer

Claude Desktop, Claude.ai, Cursor, VS Code Copilot, Windsurf, and ChatGPT (Plus, Pro, Business, Enterprise, and Education plans). Any MCP-compatible client works. One connection covers all of them.

Question 3

How long does it take to connect?

Accepted Answer

About five minutes. Add mcp.valueiq.ai to your client's MCP configuration, sign in via OAuth the first time you use a valueIQ tool, and your assistant has your deals. No IT project, no CRM integration, no admin setup required.

Question 4

Do I need to connect valueIQ to my CRM before I can use the MCP Server?

Accepted Answer

No. The valueIQ MCP Server runs standalone. An AI tool can invoke the value intelligence engine with nothing but your valueIQ workspace. CRM bidirectional sync is on the roadmap for summer 2026 but is not required to get started today.

Question 5

What is the difference between a data bridge and an intelligence bridge?

Accepted Answer

A data bridge gives your AI assistant access to records you have already stored — deals you logged, outcomes you recorded. An intelligence bridge runs a methodology against your data and returns analytically grounded, cited outputs. The valueIQ MCP Server is the second kind: it does not return raw records, it returns value cases, objection responses, and competitor pricing analysis grounded in 15+ years of pricing methodology.

Question 6

What can my AI assistant actually do when connected to valueIQ?

Accepted Answer

Read your live deals and value cases, generate a value case for any active deal, run deal coaching grounded in that deal's actual value model, pull competitive pricing analysis from 2,000+ analyzed B2B SaaS pricing pages, create and update deals, add a competitor opposition model, and browse your workspace's products and market benchmarks.

Question 7

How is the valueIQ MCP Server different from Gong's MCP integration?

Accepted Answer

Gong's MCP integration gives AI tools access to conversation intelligence and deal activity data. It does not generate value models or CFO-specific business cases. The valueIQ MCP Server returns value cases, pricing analysis, and objection coaching grounded in deal-level economics and external competitive data — not just records of what was said in calls.

Question 8

What is the external pricing intelligence and why does it matter?

Accepted Answer

valueIQ has analyzed 2,000+ B2B SaaS pricing pages and built a competitive intelligence corpus from 15+ years of real pricing engagements across 100+ companies. When your buyer says a competitor is cheaper, your AI assistant can respond with a specific, quantified comparison — not a generic objection handling template. This external data is what separates valueIQ from tools that only surface internal engagement data.

Question 9

Is the valueIQ MCP Server free?

Accepted Answer

The MCP Server is included with all valueIQ plans, including the free tier (200 credits/month with core deal and value model access). Professional, Teams, and Enterprise plans include additional credits and expanded capabilities.

Question 10

How does valueIQ protect my deal data when connected via MCP?

Accepted Answer

Every MCP request runs under your valueIQ identity and workspace Row-Level Security. Your assistant sees exactly what you see — nothing more, nothing less. Authentication uses OAuth 2.1 with PKCE and per-request JWTs. No static long-lived credentials. valueIQ does not use deal data passed through MCP connections for model training. Enterprise plans include a full audit log API.

Question 11

Does the MCP Server work at all deal stages, or only for late-stage deals?

Accepted Answer

Every stage: prospecting (competitive pricing context before the first call), discovery (generating the initial value framework), active deals (coaching, objection handling, value case generation), and renewal (value case review and expansion prep). No minimum deal stage is required for any capability.

Question 12

What is MCP and why should sales teams care?

Accepted Answer

MCP (Model Context Protocol) is an open standard for connecting AI tools to live external data. Before MCP, getting AI to reason about your deals required copying and pasting context into each session. MCP eliminates that: your AI tool connects to your data once and has it available in every conversation. For sales teams, this means deal intelligence is available in Claude, Cursor, and ChatGPT — the tools reps already use — without switching tabs or rebuilding context from memory.

Vendor	MCP Status	The Gap
/	Building connectors	Forecasting + pipeline health. Silent on value-argument quality.
	None confirmed	Value selling playbooks and discovery. No deal-level economic modeling or Pricing Intelligence.
	None confirmed	Customer value management post-sale. No pre-sale value case or pricing defense layer.
	None confirmed	Champion-led business case creation. No proprietary value methodology, pricing defense, or MCP surface.
	Live (early 2026)	Conversation intelligence + coaching. No value case generation or executive-ready business case.
	MCP Server + Client	Breeze AI — prospecting + outreach agents. No value case generation, no objection coaching.
	None confirmed	Sales content and ROI tools. No value case generation from deal economics or MCP surface.
	MCP-enabled	Agentic quoting + deal management. No executive-ready business case or value-argument scoring.
	None confirmed	Business case templates and sharing. No deal-level economic modeling or live pricing intelligence.
	None confirmed	ROI calculators and value decks. No live deal context or external pricing data.
	None confirmed	Presales workflow and VE capacity tracking. No AE-accessible value case generation or pricing intelligence.
	None confirmed	Account intelligence. No deal-level economic modeling.

Your AI assistant was working blind.
Not anymore.

Records vs. Intelligence

Three Shifts, One Connection

Coach on Live Deals

Pull Value Context

Your Identity, Your Scope

Shipped. Not 'coming soon'.

What is MCP?

Three Layers, One Conversation

Built on the Work, Not Just the Web

Where the Shelf Is Empty

Enterprise Controls by Default

Standards-Native Surface

Tools

Resources

Prompts

What's Next on the Wire

MCP Scope by Plan

Frequently Asked Questions

Give your assistant the value context it's been missing.

Your AI assistant was working blind.Not anymore.