First Value & Pricing Intelligence Platform with a Native MCP Server

Your AI assistant was working blind.
Not anymore.

The valueIQ MCP Server connects Claude, Cursor, ChatGPT and any MCP-compatible tool directly to the Value Intelligence Engine — live deals, Value Models, and Pricing Intelligence are available inside every conversation.

Win on value. Defend your price.
The distinction

Most MCP servers expose your own records. This one runs a methodology against your data and returns intelligence that holds up in a budget conversation.

Two Kinds of Connection

Records vs. Intelligence

The shape of what comes back is the difference between a lookup and a business case.

Data Bridge
AIRecords
Returns Raw Records.
Intelligence Bridge — valueIQ
AIValue EngineCited Case
Returns a Defensible Business Case, grounded in your deal context and 2,000+ pricing pages of external competitive data. When your buyer says the competitor is cheaper, your assistant already knows the competitor.
15+ Years of Pricing Expertise100+ Engagements200+ Value Cases
What Your Assistant Can Do

Three Shifts, One Connection

Coach on Live Deals

Ask about a real opportunity by name. Get methodology-grounded next steps, risk calls, and CFO-ready framing — scoped to that deal's context.

Pull Model Context

Value Models, Driver Assumptions, Pricing Intelligence, and Prior Estimates flow into the conversation as structured, cited context.

Your Identity, Your Scope

Every request runs under the caller's identity and workspace RLS. Assistants see exactly what you see. Nothing more, nothing less.

What's Live Today

Shipped. Not 'coming soon'.

Not "coming soon"
  • Read Your Deals and Value Cases
  • Generate a Value Case for a Deal
  • Run Deal Coaching Grounded in the Deal's Value Case
  • Pull Competitive Pricing Analysis
  • Create and Update Deals
  • Add a Competitor Opposition Model to a Deal
  • Browse Workspaces, Products, and Market Benchmarks

What is MCP?

MCP (Model Context Protocol) is an open standard for connecting AI tools to live external data. Released by Anthropic in late 2024 and adopted by OpenAI, Google, and Microsoft in early 2025, it is now at 97 million downloads.

Before MCP, using AI for deal work meant copying notes into a prompt and hoping the output fit your situation. MCP eliminates that step: your AI tool connects to your data once and has it available in every conversation — the deal, the model, the competitive context — without you pasting anything.

valueIQ is the first value and pricing intelligence platform to ship a native MCP Server. One connection. Every tool your team already uses.

Inside the Server

Three Layers, One Conversation

MCP Clients
ClaudeCursorChatGPTVS Code CopilotWindsurf
MCP Gateway
OAuth 2.1 + PKCE Tenant Isolation Routing
Subagent Servers
Market Research
Product Research
Value Model Generation
Value Story Generation
Value Sales Conversation
Shared Context Layer
DealsValue ModelsPricing IntelligencePrior EstimatesMarket Variables
External Data Differentiator

Built on the Work, Not Just the Web

2,000+
Pricing Pages Ingested
200+
Value Cases Modeled
100+
Engagements
15+
Years of Pricing Expertise
Competitive Landscape

Where the Shelf Is Empty

VendorMCP StatusThe Gap
GongLive (early 2026)Conversation intelligence + coaching. No Value Model generation or CFO business case.
Salesforce AgentforceMCP-enabledAgentic quoting + deal management. No CFO business case or value-argument scoring.
HubSpot Breeze AIMCP Server + ClientProspecting + outreach agents. No value model, no objection coaching.
Clari / People.aiBuilding connectorsForecasting + pipeline health. Silent on value-argument quality.
ZoomInfo CopilotNone confirmedAccount intelligence. No deal-level economic modeling.
MinoaEarly access onlyValue enablement on internal engagement data. No external Pricing Intelligence.
Unoccupied shelf. No other vendor exposes CFO-specific objection coaching grounded in deal-level economic models — or pipeline health scored by value-argument quality — as an MCP surface.
Security

Enterprise Controls by Default

OAuth 2.1 + PKCE
Per-request JWT
Workspace-Scoped RLS
Prompt-Injection Validation
Full Audit Log
MCP Primitives

Standards-Native Surface

Tools

Actions the assistant can invoke against the Value Engine.

value_model_get, deal_coaching_get_response

Resources

Addressable context the assistant can read on connect.

valueiq://deals/{id}/model

Prompts

Named, versioned skills the assistant can adopt.

valueiq://skill/objection-handling
Roadmap

What's Next on the Wire

  1. Summer 2026
    CRM Bidirectional
    Salesforce + HubSpot two-way sync so coaching outcomes flow back into your pipeline of record.
  2. Q4 2026
    A2A Agent Cards
    Agent-to-agent discovery so other agents can call the valueIQ Engine as a peer.
  3. Phase 1–2
    Marketplace Listings
    Smithery, Glama, and Databricks — one-click installs from the surfaces your team already trusts.
Tier Mapping

MCP Scope by Plan

Free

200 credits/month. Core deal and Value Model access.

Professional

Full deal management, Value Model generation, and coaching.

Teams

Pipeline health dashboard and shared Workspace context.

Enterprise

A2A Agent Cards (when live), CRM MCP bridge, custom OAuth, dedicated audit-log API.

FAQ

Frequently Asked Questions

Live now. No waitlist. Five minutes.

Give your assistant the value context it's been missing.