B2B SaaS and Agentic AI Pricing Predictions for 2026
What will pricing look like in 2026? Steven Forth and the Ibbaka team explore key predictions for B2B SaaS and agentic AI pricing in the coming year.
Our Manifesto
We believe the future of B2B SaaS growth lies in a single, powerful idea: value realized, not just value promised. In a world where software is everywhere and competition is relentless, the winners will be those who consistently articulate, deliver, and prove the value they create.
A Guide to the Design of Credit-Based Pricing for AI Agents
Credit based pricing models are increasingly common, especially with agentic AI. When should you choose this pricing model? Learn the frameworks and best practices for implementing credit-based pricing.
Four Perspectives on Credit Based Pricing for AI Agents
4 perspectives on credit based pricing that will help you to make a decision on whether to adopt this pricing model and how other companies are succeeding (and sometimes failing).
How Will AI Change Pricing Roles?
AI is transforming the pricing profession. Learn how pricing roles are evolving and what skills will be essential for pricing professionals in the age of AI agents.
Agent Strategies in CRM and the Emergence of an Agentic Economy
Exploring how AI agents are transforming CRM systems and what this means for the future of customer relationship management and the broader economy.
Getting Started with valueIQ's Pricing Intelligence Agent
Learn how to use valueIQ's Pricing Intelligence Agent to analyze competitor pricing pages and gain actionable insights for your pricing strategy.
What Makes a Good Pricing Page?
Discover the key elements that make a pricing page effective, from clarity and transparency to value communication and conversion optimization.
Pricing Page Parts
A deep dive into the essential components of effective pricing pages - from package functions and value drivers to pricing metrics and scaling functions.
Pricing Page Teardown: Lovable
An in-depth analysis of Lovable's pricing page - examining their credit-based model, tier structure, and how they communicate value to AI app builders.
What Goes Into the Pricing Intelligence Agent?
A behind-the-scenes look at how valueIQ's Pricing Intelligence Agent works - from data extraction to strategic analysis and actionable recommendations.
Why bother with a pricing SWOT?
Most teams 'do pricing' by arguing about list price in a meeting once a year. Then they move on and hope it works.
Pricing Page Teardown: Kong
Kong is winning on product....it's leaking value on pricing. We analyze Kong's public pricing through the valueIQ Pricing Intelligence Agent.
Pricing Page Teardown: Relevance AI
Relevance AI is interesting because it sits at the intersection of three big trends: AI agents, no‑code enterprise tooling, and outcome‑oriented automation.
Why a Value Model Changes Everything in B2B SaaS
In a market where growth is slowing and retention defines valuation, the companies that can articulate, deliver, and document their value are pulling decisively ahead.
CRM Pricing Teardown: Who Wins, Who Doesn't.
We ran three CRMs - Apptivo, Attio, and HubSpot - through our advanced pricing framework. Here's what we found, in plain English.