In the mid-1980s the software industry admitted that building software was expensive, complicated, and that most organizations were bad at it. The Capability Maturity Model came out of that admission: five stages from chaotic to optimizing, giving engineering leaders a shared vocabulary for how undisciplined their process actually was, and a sequenced path out. Value management has never had an equivalent.
The valueIQ Value Intelligence Maturity Model™ is that vocabulary: five stages of maturity, scored across nine dimensions of practice.
An organization’s ability to define, quantify, communicate, price and prove the economic value it creates for a customer — consistently, and across the whole customer lifecycle rather than only up to signature.
A company, a business unit, a product line, or one revenue motion. Pick one and hold it: maturity varies more between motions inside a company than between companies. Applies to complex B2B offerings where value is customer-specific and price is negotiated.
The valueIQ Value Intelligence Maturity Model™ at a glance
Five stages of maturity.
Most organizations recognize themselves fully in one stage and partially in the one beside it. Where the most statements hold true is where the organization actually sits.
The stages are cumulative. A higher stage assumes the practices and controls of the stages beneath it remain effective, unless they have been replaced by a demonstrably superior mechanism.
Every stage and every dimension is worked through in depth in the valueIQ Value Intelligence Maturity Model™ — free, and yours to share internally.
Download the Value Intelligence Maturity ModelThe dimensions
Nine dimensions of practice.
Each matures at its own rate, and the gaps between them are usually where the real problem lives. The order is deliberate. The first four establish value and prove it; Pricing Strategy is fifth because that is where proven value becomes commercial terms; and Capabilities and Management Systems sit last because they are what keep the first seven alive.
Activities
What value work is routinely performed, and across which lifecycle stages?
From improvised pitches to a question the organization can answer on demand
Business Case Practice
How is a customer-specific value case discovered, modelled, validated, communicated and maintained?
From slow one-off documents to fast, customer-validated cases that stay alive after signature
Artifacts
What durable and reusable value objects exist, and in what structure and format?
From nothing that survives the deal to artifacts used over the entire customer lifecycle
Value Data & Proof
What evidence supports expected value and demonstrates realized outcomes?
From activity dashboards to a promise-to-delivery record
Pricing Strategy
How is customer economic value translated into segmentation, pricing metrics, packaging, price levels, fences and discount policy?
From cost-plus and discounting to price derived and defended from value
Investment
How are resources allocated, prioritized and evaluated?
From no budget line to a standing cost of doing business
Ownership
Who is accountable, responsible, consulted and authorized to decide?
From nobody to one accountable executive with every function obligated
Capabilities
What can the organization reliably do?
From one fluent individual to knowledge held in the system
Management Systems
How are value capabilities built, maintained, governed, measured and improved?
From no decision rights to a closed loop that governs itself
The full edition
Get the complete Value Intelligence Maturity Model™
The full edition covers all nine dimensions in depth: the key questions and maturity signals for each, what changes at every stage, the complete stage-by-stage detail, and the research behind the model. Free, and yours to share internally.
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